Connect with Jonah:
Jonah Sachs is an author, speaker and viral marketing trailblazer whose work helped spur the 21st century values revolution. Sachs’ pioneering new approaches to digital media were critical in bringing the ideals of social change—such as equity, empowerment, responsibility, transparency, and advocacy—to the forefront of business and popular culture.
Jonah rose to prominence in the early 2000s by creating some of the world’s first, and still most heralded, viral digital marketing videos. As founder and CEO of Free Range Studios, Jonah created watershed viral campaigns, like Amnesty International’s awareness-raising video on blood diamonds which was seen by 20 million people and delivered by to every member of congress, helping drive the passage of the Clean Diamond Act.
Jonah later helped to create “The Story of Stuff,” which, viewed by over 60 million people, marked a turning point in the fight to educate people about the environmental and social impact of consumer goods. Jonah went onto to create groundbreaking campaigns for Greenpeace, Human Rights Campaigns and the ACLU, as well as consumer brands including Microsoft and Patagonia.
Jonah’s work and opinions have been featured in The New York Times, The Washington Post, CNN, FOX News, Sundance Film Festival, NPR. Sachs also pens a column for Fast Company, which named him one of today’s 50 most influential social innovators.
In 2012, Jonah released Winning the Story Wars, a deep dive into the stories that have the power to break through the noise and to open minds, move hearts and change behaviors. Published by Harvard Business Review Press, Winning the Story Wars was hailed as “a storytelling call to arms” by Dan Heath, “important and thought-provoking” by Deepak Chopra, and “wise and enlightening” by Bath & Body Works CEO Nick Coe.
Sachs’ most recent book, Unsafe Thinking: How to Be Nimble and Bold When You Need it Most, has won praise from luminaries including Daniel Pink, who says the book “will propel you…onto a path of better, sharper thinking”; Adam Grant, who calls it “enchanting”; and Mary Karr, who lauds the book for being “blazingly original.”
- Fast Company’s Fast 50 Most Influential Social Innovators
- Sundance Digital Festival Selection (Beyond the Fire)
- Best of Annecy Animation Festival (the Meatrix)
- Webby Award Best Non-Profit Website (the Meatrix)
- Webby Award Non-Profit Animation (350.org)
- Smithsonian Cooper Hewitt Design Award (Story of Stuff)
- Yale/GMU Climate Communicator of the Year (Alliance for Climate Education)
- Food and Wine Tastemaker Award
- Multiple Polly Awards (Hybrid v Hummer, John Kerry for President)
- Multiple Telly Golds (Story of Stuff, Story of Bottled Water, Great Crate Challenge)