The following worksheets are for readers of Winning the Story Wars who wish to further practice the methodology outlined in the book.

Exercise #1

Steal A Story

The first in this series, provides a step by step process for taking the moral of your story and turning it into a narrative your audiences will want to hear, make their own, and share. Enjoy, and let us know how it goes!

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Exercise #2

The Story Formula



Exercise #3

Deadly Sin Bender



Exercise #4


Want to tell a personal story? This exploration of the popular three-act structure will help you turn your own experiences into a compelling narrative. The structure can be adapted for brand-based storytelling as well.

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Marketing’s five deadly sins — vanity, authority, puffery, insincerity, and gimmickry — are story killers. But since we’ve all been raised to communicate this way, how can we break these habits once and for all? The answer: indulge them.

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Feeling stuck choosing your archetype? While Winning the Story Wars provides seven archetypes, that list is far from comprehensive. In this download, four more are offered to help you explore your brand character.

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