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Jonah Sachs – Author, Expert and Speaker on Storytelling, Creativity and Social Change

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Jonah Sachs – Author, Expert and Speaker on Storytelling, Creativity and Social Change

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What I learned about staying creative from Pixar's Ed Catmull — Fast Company

March 1, 2017 jonah sachs

The first thing Ed Catmull said when we sat down in his Emeryville office was this: "People assume we've got it figured out. That's a real problem." I knew then that he well understood this common creative dilemma, and would have ideas about how to break out of it.

For the first time in recent memory, Pixar won't be in the running at the Oscars for a best animated feature award. I'd read the buzz about why this might signal the end of the studio's decades-long run of success. But Catmull revealed why losing the top spot to Disney, at least for now, was part of a pattern he both accepted and, in fact, had intentionally helped to create. 

In the second installment of my Fast Company series Less of the Same, Catmull and I explore the power of competitive collaboration and of disrupting one's own thinking. They have proven to be important tools for Pixar in facing change and adapting to it.

Read the full story here.

Tags Creativity, Unsafe Thinking, Management, Storytelling, Fast Company, Less of the Same

When this entrepreneur's thriving business departed from his purpose, he walked away

February 16, 2017 jonah sachs

This week I launched my new series for Fast Company called "Less of the Same"— a collection of stories about inspiring individuals who, in the face of threats that are seemingly beyond their control, have chosen to act in counterintuitive and unexpected ways. In doing so, they have achieved even greater success. 

The first piece tells the story of Shereef Bishay who sold Dev Bootcamp when he realized it no longer matched his personal mission. Shereef has recently created Learners Guild, a radical new approach to education and job creation. 

Read the Fast Company story here.

Tags Creativity, Less of the Same, Purpose, Fast Company, Unsafe Thinking

The positive side of humiliation: Why leaders need to cccassionally be awful

December 11, 2016 jonah sachs

At the end of my senior year in high school, I was required to find an internship. Up until that point, school had come easily to me. That is to say that I had mastered the art of emphasizing those things at which I excelled and avoiding those things that gave me a hard time. In this way, I was able to fool my teachers and myself that I was on my way to success. So when it came time to choose an internship, I stepped out of line with my classmates who were earnestly heading for stints with fashion design companies, scientific laboratories and law firms. I chose to work at a gas station. It was my way of saying to my school, “Thanks, but I don’t need to learn anything more.” 

What followed was six weeks of utter humiliation.


The “gas station” turned out to be a repair shop, staffed by master mechanics. Initially glad to have an extra pair of hands, they started me out with easy assignments — repair a door handle, pop out a dent, change an oil filter. With no experience and even less natural skill, I managed to stretch each of these tasks over days of frustration. I often did more harm than good to the cars as the mechanics watched me with utter bewilderment. After trying dozens of new ways to further dumb down their instructions, they eventually gave up on me, putting me out to pasture rearranging cars in the lot. I was fired the next day after backing a tow truck, hard, into five different customer vehicles without noticing what I had done.

The experience left me utterly broken down, no longer holding a false sense of my own superiority. Over the years, I’ve sought to repeat it (though with less damage to those around me), putting myself in situations that revealed myself to possess a below-average level of talent: hang-gliding, singing, acting. I’d done these things on instinct, noticing that after each brief foray, my creative thinking would be sharper and more fresh. More recently, I’ve discovered a good deal of science behind why this habit works. Put simply, spending time outside of your domain of knowledge and achievement helps you avoid three common cognitive traps that block creativity in individuals and organizations: The Hot Stove Effect, Entrenchment and The Better than Average Effect.

Read the complete article here.

Tags Unsafe Thinking, Creativity